Following strong organic traction from Uche’s use of Danessa Myricks’ Blurring Balm, we identified an opportunity to build on the momentum beyond social.

We developed a masterclass concept focused on education, product understanding and Uche’s approach to base — translating online engagement into an in-person, community-led experience.

We created the proposal deck, shaped the narrative and led negotiations to secure the partnership. Once agreed, the brand led on production and logistics, while we facilitated and oversaw execution to ensure it remained aligned with Uche’s voice and audience.